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	<title>Comments on: Today’s Google Mapspam report - 75% chance of rain</title>
	<atom:link href="http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/feed/" rel="self" type="application/rss+xml" />
	<link>http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/</link>
	<description>Developing Knowledge about Local Search</description>
	<pubDate>Sat, 06 Sep 2008 05:13:29 +0000</pubDate>
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		<title>By: Understanding Google Maps &#38; Yahoo Local Search &#187; Google Local Business Center Upgrade -Unlimited Category Options &#124; Developing Knowledge about Local Search</title>
		<link>http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-213973</link>
		<dc:creator>Understanding Google Maps &#38; Yahoo Local Search &#187; Google Local Business Center Upgrade -Unlimited Category Options &#124; Developing Knowledge about Local Search</dc:creator>
		<pubDate>Wed, 19 Mar 2008 13:49:41 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-213973</guid>
		<description>[...] term, this CatSpam could affect rankings and listings as much as previous Maspamming techniques of Business Title manipulation, location &#38; address manipulation, bulk upload abuse,  phone book listing capers and [...]</description>
		<content:encoded><![CDATA[<p>[...] term, this CatSpam could affect rankings and listings as much as previous Maspamming techniques of Business Title manipulation, location &amp; address manipulation, bulk upload abuse,  phone book listing capers and [...]</p>
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	<item>
		<title>By: Understanding Google Maps &#38; Yahoo Local Search &#187; Google Maps:The Authoritative SpamBox? &#124; Developing Knowledge about Local Search</title>
		<link>http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-209276</link>
		<dc:creator>Understanding Google Maps &#38; Yahoo Local Search &#187; Google Maps:The Authoritative SpamBox? &#124; Developing Knowledge about Local Search</dc:creator>
		<pubDate>Mon, 03 Mar 2008 20:29:54 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-209276</guid>
		<description>[...] English reader has reported a case where the general search phrase &#8220;english language school london&#8221; is now [...]</description>
		<content:encoded><![CDATA[<p>[...] English reader has reported a case where the general search phrase &#8220;english language school london&#8221; is now [...]</p>
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		<title>By: Mike Blumenthal</title>
		<link>http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-208814</link>
		<dc:creator>Mike Blumenthal</dc:creator>
		<pubDate>Sun, 02 Mar 2008 12:46:51 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-208814</guid>
		<description>Hi Jenny

Have you called the number? I assume that there really is such a business somewhere? Maybe not.

Here is the info you noted:
www.englishlanguageschoollondon.com

English Language School London
‎Address:
23 Villiers st
London, WC2 6ND, United Kingdom
020 7381 5070

Interestingly the &lt;a href="http://whois.domaintools.com/englishlanguageschoollondon.com" rel="nofollow"&gt;domain is owned by&lt;/a&gt;:
nails and beauty academy
Flat 15
1 Vereker Road
london, london W14 9jp

Which shows two Google Maps listings:
Nails and Beauty Academy
 - www.nailsandbeautyacademy.co.uk
100 Regent St, W1, London - +44 20 7381 5070
Directions and more »

	
Nails and Beauty Academy
 - www.nailsandbeautyacademy.co.uk
Third floor, 1 Vereker Road, London - +44 20 7381 5070
1 review, directions, and more »

The second address is where the domain, EnglishLanguageSchool is registered. Both have the same phone number as the English Language School. Wonder how they answer the phone? 

What is located at 100 Regent St.?

They also own the domain:www.the-englishschool.co.uk. The English School London has a listed address of:

Barons Court, 
London W14 9JP 
Telephone: +44 (0) 20 7381 5070


They are all seem to be working under a name of Cavendish House Education and Training Academy. Although little could be found on that name.

First they give you English training then you get put to work doing nails. Sounds like a vertically integrated organization. :) Wonder what else they do.

Ah the web we weave. 

What is your interest in this?

Mike</description>
		<content:encoded><![CDATA[<p>Hi Jenny</p>
<p>Have you called the number? I assume that there really is such a business somewhere? Maybe not.</p>
<p>Here is the info you noted:<br />
<a href="http://www.englishlanguageschoollondon.com">http://www.englishlanguageschoollondon.com</a></p>
<p>English Language School London<br />
‎Address:<br />
23 Villiers st<br />
London, WC2 6ND, United Kingdom<br />
020 7381 5070</p>
<p>Interestingly the <a href="http://whois.domaintools.com/englishlanguageschoollondon.com">domain is owned by</a>:<br />
nails and beauty academy<br />
Flat 15<br />
1 Vereker Road<br />
london, london W14 9jp</p>
<p>Which shows two Google Maps listings:<br />
Nails and Beauty Academy<br />
 - <a href="http://www.nailsandbeautyacademy.co.uk">http://www.nailsandbeautyacademy.co.uk</a><br />
100 Regent St, W1, London - +44 20 7381 5070<br />
Directions and more »</p>
<p>Nails and Beauty Academy<br />
 - <a href="http://www.nailsandbeautyacademy.co.uk">http://www.nailsandbeautyacademy.co.uk</a><br />
Third floor, 1 Vereker Road, London - +44 20 7381 5070<br />
1 review, directions, and more »</p>
<p>The second address is where the domain, EnglishLanguageSchool is registered. Both have the same phone number as the English Language School. Wonder how they answer the phone? </p>
<p>What is located at 100 Regent St.?</p>
<p>They also own the domain:www.the-englishschool.co.uk. The English School London has a listed address of:</p>
<p>Barons Court,<br />
London W14 9JP<br />
Telephone: +44 (0) 20 7381 5070</p>
<p>They are all seem to be working under a name of Cavendish House Education and Training Academy. Although little could be found on that name.</p>
<p>First they give you English training then you get put to work doing nails. Sounds like a vertically integrated organization. <img src='http://blumenthals.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> Wonder what else they do.</p>
<p>Ah the web we weave. </p>
<p>What is your interest in this?</p>
<p>Mike</p>
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		<title>By: Jenny</title>
		<link>http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-208800</link>
		<dc:creator>Jenny</dc:creator>
		<pubDate>Sun, 02 Mar 2008 11:10:13 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-208800</guid>
		<description>The top result shown with map for the search "english language school london" on google.co.uk is a bogus business, using a photo of someone else's corporate-looking building, and the address on the listing corresponds to the "Little Italy" restaurant (the address on the website is a small residential flat).  Perhaps the one of the individuals behind this got through Google's verification procedure working as a cleaner in the restaurant?  Does verification actually exist?

You couldn't make it up!</description>
		<content:encoded><![CDATA[<p>The top result shown with map for the search &#8220;english language school london&#8221; on google.co.uk is a bogus business, using a photo of someone else&#8217;s corporate-looking building, and the address on the listing corresponds to the &#8220;Little Italy&#8221; restaurant (the address on the website is a small residential flat).  Perhaps the one of the individuals behind this got through Google&#8217;s verification procedure working as a cleaner in the restaurant?  Does verification actually exist?</p>
<p>You couldn&#8217;t make it up!</p>
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		<title>By: Understanding Google Maps &#38; Yahoo Local Search &#187; Google Mapspam takes on international flavor &#124; Developing Knowledge about Local Search</title>
		<link>http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-205698</link>
		<dc:creator>Understanding Google Maps &#38; Yahoo Local Search &#187; Google Mapspam takes on international flavor &#124; Developing Knowledge about Local Search</dc:creator>
		<pubDate>Tue, 19 Feb 2008 16:31:13 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-205698</guid>
		<description>[...] certain God given entitlements. It appears that some Australians apparently feel the same way.  My mapspam weather reports are now indicating that Australia is as sunny as I was lead to believe.  &#171; Local Links of [...]</description>
		<content:encoded><![CDATA[<p>[...] certain God given entitlements. It appears that some Australians apparently feel the same way.  My mapspam weather reports are now indicating that Australia is as sunny as I was lead to believe.  &laquo; Local Links of [...]</p>
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	<item>
		<title>By: Understanding Google Maps &#38; Yahoo Local Search &#187; Google Map&#8217;s Business Location Bulk Upload Still Not Working &#124; Developing Knowledge about Local Search</title>
		<link>http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-182657</link>
		<dc:creator>Understanding Google Maps &#38; Yahoo Local Search &#187; Google Map&#8217;s Business Location Bulk Upload Still Not Working &#124; Developing Knowledge about Local Search</dc:creator>
		<pubDate>Sun, 06 Jan 2008 15:17:01 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-182657</guid>
		<description>[...] working on changes to the Bulk Upload feature to minmize Mapspam, it appears that MapSpam has also been on the upswing of late.  &#171; Which On-line Directories provide details to Google Maps - [...]</description>
		<content:encoded><![CDATA[<p>[...] working on changes to the Bulk Upload feature to minmize Mapspam, it appears that MapSpam has also been on the upswing of late.  &laquo; Which On-line Directories provide details to Google Maps - [...]</p>
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	<item>
		<title>By: Understanding Google Maps &#38; Yahoo Local Search &#187; Google Maps: Bulk Upload now broken in LBC? &#124; Developing Knowledge about Local Search</title>
		<link>http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-181635</link>
		<dc:creator>Understanding Google Maps &#38; Yahoo Local Search &#187; Google Maps: Bulk Upload now broken in LBC? &#124; Developing Knowledge about Local Search</dc:creator>
		<pubDate>Fri, 04 Jan 2008 13:28:53 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-181635</guid>
		<description>[...] Jen is on an extended holiday break (she deserves it) but the problems of customer service, mapspam, broken coupons and now the broken upload feature seem to be piling up in the forum and have gone [...]</description>
		<content:encoded><![CDATA[<p>[...] Jen is on an extended holiday break (she deserves it) but the problems of customer service, mapspam, broken coupons and now the broken upload feature seem to be piling up in the forum and have gone [...]</p>
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		<title>By: Companies spamming Google Local - Dave Naffziger&#8217;s Blog</title>
		<link>http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-176892</link>
		<dc:creator>Companies spamming Google Local - Dave Naffziger&#8217;s Blog</dc:creator>
		<pubDate>Fri, 28 Dec 2007 14:22:10 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-176892</guid>
		<description>[...] Blumenthal has several great examples, including my favorite example: 0 &#38; 0 24 Hr Locksmith (and their 1699) listings [...]</description>
		<content:encoded><![CDATA[<p>[...] Blumenthal has several great examples, including my favorite example: 0 &#38; 0 24 Hr Locksmith (and their 1699) listings [...]</p>
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		<title>By: Mike Blumenthal</title>
		<link>http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-170749</link>
		<dc:creator>Mike Blumenthal</dc:creator>
		<pubDate>Fri, 21 Dec 2007 21:12:30 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-170749</guid>
		<description>It is not against their TOS which is quite vague.

See this post with MapsGuide: &lt;a href="http://blumenthals.com/blog/2007/08/07/google-offers-new-solution-for-mapspam-removal-goodoo/" rel="nofollow"&gt;Google offers new solution for Mapspam removal: Goodoo&lt;/a&gt; where Jen said in response to this query from me:
2)Is there a clear statement of what is acceptable practice for bulk upload? If so where? I looked but could not find a simple summary of what was accetable practice and what wasn’t and what the consequences of unaccpetable practice would be.

&lt;em&gt;No, there isn’t. We try to be nice and keep things flexible by staying out of the legal repercussions of creating a statement that would confine our users to specific uses of Google Maps. In the future, we may have to revisit the question of whether or not we need a statement such as the one you were looking for.&lt;/em&gt;

The same applies to a single listing. There is no clear guidance.

Think it is time for them to revisit, eh?

Mike</description>
		<content:encoded><![CDATA[<p>It is not against their TOS which is quite vague.</p>
<p>See this post with MapsGuide: <a href="http://blumenthals.com/blog/2007/08/07/google-offers-new-solution-for-mapspam-removal-goodoo/">Google offers new solution for Mapspam removal: Goodoo</a> where Jen said in response to this query from me:<br />
2)Is there a clear statement of what is acceptable practice for bulk upload? If so where? I looked but could not find a simple summary of what was accetable practice and what wasn’t and what the consequences of unaccpetable practice would be.</p>
<p><em>No, there isn’t. We try to be nice and keep things flexible by staying out of the legal repercussions of creating a statement that would confine our users to specific uses of Google Maps. In the future, we may have to revisit the question of whether or not we need a statement such as the one you were looking for.</em></p>
<p>The same applies to a single listing. There is no clear guidance.</p>
<p>Think it is time for them to revisit, eh?</p>
<p>Mike</p>
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		<title>By: Will Scott</title>
		<link>http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-170741</link>
		<dc:creator>Will Scott</dc:creator>
		<pubDate>Fri, 21 Dec 2007 21:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2007/12/21/today%e2%80%99s-google-mapspam-report-75-chance-of-rain/#comment-170741</guid>
		<description>Mike,

The worst part about the example is that they're not local.  They've chosen addresses which are right near the centroid and are using 800#s.

Signature Forum's business address is in the Chicago are which makes it complete Spam.  If you follow through you'll see they're merely conversion pages, "Call this #", "Fill out this form".

This is the most egregious example I've seen -- where the addresses and other information are purely fictitious, but there are plenty of others which are hyper-local and keyword rich.

What I wonder when it comes to a real business, say a local dentist who registers additional &lt;em&gt;locations&lt;/em&gt; with key phrase rich names like "Teeth Whitening" and "Dental Implants" is, is it explicitly against the G Local TOS?  Or is it just disingenuous?

Will</description>
		<content:encoded><![CDATA[<p>Mike,</p>
<p>The worst part about the example is that they&#8217;re not local.  They&#8217;ve chosen addresses which are right near the centroid and are using 800#s.</p>
<p>Signature Forum&#8217;s business address is in the Chicago are which makes it complete Spam.  If you follow through you&#8217;ll see they&#8217;re merely conversion pages, &#8220;Call this #&#8221;, &#8220;Fill out this form&#8221;.</p>
<p>This is the most egregious example I&#8217;ve seen &#8212; where the addresses and other information are purely fictitious, but there are plenty of others which are hyper-local and keyword rich.</p>
<p>What I wonder when it comes to a real business, say a local dentist who registers additional <em>locations</em> with key phrase rich names like &#8220;Teeth Whitening&#8221; and &#8220;Dental Implants&#8221; is, is it explicitly against the G Local TOS?  Or is it just disingenuous?</p>
<p>Will</p>
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