Local Links of Interest

More GoogleClick News: Influential Congressman (Very Publicly) Asks a TON of Interesting Questions (John Betelle – BatellMedia.com)
Lots of interesting questions are asked of Google in the context of the Doubleclick merger. One that caught my attention:
Please explain how Google uses the information or data described in Question 1(a) – (l), including, but not limited to, the following uses: perfecting Google’s search algorithm; operating Google’s advertising programs such as AdWords and AdSense; and research or analysis of user activity on www.google.com.

… 5. In particular, please explain whether Google Maps directs advertisements to IP addresses based on that user’s Google Maps search query history.

Increasing user satisfaction on the mobile web: Technical considerations and a white paper on user satisfaction on the mobile (Martin Kleppmann  Yes/No/Cancel)

The use of internet and web services on mobile devices is expected to revolutionise our attitude to information and communication in the near future. However, in order to attract mainstream adoption, the mobile web must overcome some fundamental user experience problems. In this white paper we approach the user experience from a technical point of view, explaining reasons for deficiencies of the current approaches, and introduce some technical means for improving the user experience.

Google’s Online (Local) Marketing Challenge (via Greg Sterling)

Student groups will receive US$200 of free online advertising and then work with local businesses to devise effective online marketing campaigns. They will outline a strategy, run their campaign, assess their results and provide the business with recommendations to further develop their online marketing. 

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