Because his mobile phone is able to broadcast the location automatically (even if it’s not very precise), the user posts more than a message. The text can be connected to his location and create a list of preferences for each place you frequently visit.
“Google + Jaiku is not a million miles away from being able to push appropriate advertising to individuals based on their profile, their location and their availability. Imagine walking down the high street and having your mobile phone pop up with a Google notification telling you that Heroes DVD box sets were 20% off at HMV today, or that a new Indian restaurant had just opened in that part of town. (…) It seems obvious that Jaiku is destined to become an integral part of the Android platform over the next year,” thinks Jonathan Mulholland.
â€¢ Move the Map Marker on Google Maps: A Screenshot Tour (Tamar Weinberg at SeoRountable.com)