Google has started to advertise their Coupon search capability with Google Adwords (thanks to FathomSeo for great screen shots of this and the heads up).
When searching on “pizza coupons”, the Pizza Coupons adword results take you to your local ads apparently based on your user profile and/or location. I for example, was shown coupons for Allegany NY when I clicked through the ad on the right (see image below).
When searching on just “coupons”, the ad takes a viewer to the Local Business Center to add a coupon to their business record.
Given Google’s recent addition of coupon oriented domains and their new searchable coupon interface, this new forward facing promotion was to be expected.
[...] though Google has been actively promoting coupons via AdWords for over a month, they have only snagged 400 some odd subscriptions to their coupon service via [...]
Pingback by Understanding Google Maps & Yahoo Local Search » NY Times Article on Coupons | Developing Knowledge about Local Search — December 27, 2007 @ 9:37 am
[...] November, 2007 Google started using Adwords to promote coupons. For specific searches (pizza coupon) google would present Adwords that would take the user [...]
Pingback by Understanding Google Maps & Yahoo Local Search » Google now integrating Coupon Results in Main Search Results | Developing Knowledge about Local Search — January 29, 2008 @ 1:11 am