Comments on: Goog-411 Gathering data for gPhone’s Targeted Ads? http://blumenthals.com/blog/2007/10/15/goog-411-gathering-data-for-gphones-trageted-ads/ Developing Knowledge about Local Search Tue, 21 May 2013 10:44:31 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: earlpearl http://blumenthals.com/blog/2007/10/15/goog-411-gathering-data-for-gphones-trageted-ads/comment-page-1/#comment-121670 earlpearl Thu, 18 Oct 2007 15:42:33 +0000 http://blumenthals.com/blog/2007/10/15/goog-411-gathering-data-for-gphones-trageted-ads/#comment-121670 Like you, I was surprised that adult usage would be so popular on such a small screen. That probably says more about overall web usage than anything specific about using the web on mobile.

I guess I’d suggest a follow up study comparing that 25% on mobile to the percentage off of desktops and laptops, and comparing the other usage percentages to what are usage norms on desktops and laptops.

]]> By: Mike http://blumenthals.com/blog/2007/10/15/goog-411-gathering-data-for-gphones-trageted-ads/comment-page-1/#comment-120933 Mike Wed, 17 Oct 2007 23:34:26 +0000 http://blumenthals.com/blog/2007/10/15/goog-411-gathering-data-for-gphones-trageted-ads/#comment-120933 Maybe we should call it the nubile web instead of the mobile web?

Hard to imagine 320×200 B&W being very erotic isn’t it?….Not sure exactly what would show up in that much space…But hey, if the sex industry can drive desktop technology it has the power to drive mobile technology as well…no wonder Apple went full color and more pixels…

The study was done in 2006 with WAP browsers, I believe. I think that ultimately things like Google Maps & Safari with the iPhone will drive the widespread adoption of the mobile internet and that will obviate the need for you to optimize your site around body parts. :)

]]> By: earlpearl http://blumenthals.com/blog/2007/10/15/goog-411-gathering-data-for-gphones-trageted-ads/comment-page-1/#comment-120789 earlpearl Wed, 17 Oct 2007 21:19:39 +0000 http://blumenthals.com/blog/2007/10/15/goog-411-gathering-data-for-gphones-trageted-ads/#comment-120789 Mike: Were you aware of this study: http://www.maryamkamvar.com/publications/ It is an anonymous study of 1 million queries off of phones and pda’s by a google staffer and grad student.

top 5 categories of searches

>25% Adult content
>10% Entertainment
>4% Internet/telecom
>4% Lifestyle/online communities
>4% Local
>45% Other topics.

Isn’t that outrageous? Instead of working to maximize my local business site for a small screen and a maps description of my business for access to travelors….I should be working to get the most visual effect for small screen porn.

unbelievable!

]]> By: Bill http://blumenthals.com/blog/2007/10/15/goog-411-gathering-data-for-gphones-trageted-ads/comment-page-1/#comment-118566 Bill Mon, 15 Oct 2007 14:25:37 +0000 http://blumenthals.com/blog/2007/10/15/goog-411-gathering-data-for-gphones-trageted-ads/#comment-118566 Hi Mike,

Nice tie of the patent application in to Goog-411.

I’m not completely certain that Google needs to have a Google Phone to offer free mobile phone service in return for letting Google collect this kind of information, and displaying targeted ads, but it seems like it could be the easiest way for them to offer such a package.

The Goog-411 approach does seem like a great way to start collecting information, and seeing what works and what doesn’t. I’m looking forward to seeing where this all leads.

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