Local Links of Interest

Google announces AdSense for MobileAs part of our ongoing efforts to develop new ways for users to find the information they need anytime and anywhere, Google announced today the availability of AdSenseâ„¢ for Mobile, a program that contextually targets ads to mobile website content. AdSense for Mobile also allows AdSense publishing partners the ability to earn revenue from their mobile websites through the targeted placement of mobile text ads. With this program, advertisers can connect with the growing number of mobile publishers, ultimately providing users with an enhanced mobile experience that helps them find what they are looking for more quickly and efficiently on the go.

AdSense for Mobile is intended for AdSense partners who have created websites specifically for mobile browsers, and who want to monetize their mobile content via contextual advertising. Like Google’s other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers’ mobile websites and delivers text ads that are relevant to the websites’ audience and content. Publishers earn money whenever mobile users click on the ads.

With this new program, the unmatched reach of the Google content network is extended to the mobile platform. AdSense for Mobile provides a valuable way to connect mobile users with the right ad at the right time as they seek information on the go. AdSense for Mobile is now available to all mobile publishers in 13 countries worldwide.

Interview with Chris Sherman of Third Door Media

Yahoo buys Zimbra It automatically turns street addresses into a link to the appropriate Yahoo Maps page, and can dial phone numbers inside a message with a single click.

Nokia Adds Local Search Capability to Phones

Nokia to acquire Enpocket to create a global mobile advertising leader

iPhone continues to drive Google Maps Usage(Marissa Mayer) said that Google Maps usage shot up sharply after the release of Apple’s (AAPL) iPhone back in July. “Maps usage hasn’t stopped rising,” she said during our conversation.. according to Om Malik at the techcrunch 40 conference.

Where Am I? The Challenge of Geo-Targeting from LocalPoint

Google Coupons On The Way? from Search Engine Journal

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2 thoughts on “Local Links of Interest”

  1. Hi Mike,

    Nice post here. I enjoyed the Geo-Targeting one, as it addresses a fundamental problem with local search.

    On a related note, would you care to participate in a survey I’m organizing of Local SEO experts? The idea is to hear different view on what the current most effective ranking factors are in local search.

    Regards,
    Gabriel

  2. Hi Gabriel

    Thanks.

    I would be glad to. I did try to call you but your voice mail message was garbled and I couldn’t quite get the #’s correct. I emailed but didn’t hear from you…perhaps the spam filters got in the way

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