Google Intros Search Ads on Google Mobile Search

Just received this email from Google:

Search Ads on Google Mobile Search


Hello Michael Blumenthal,

We are happy to announce a new feature that will allow you to
easily reach additional qualified customers who are searching
Google from their mobile phones.

In the next few days, your search ads will be eligible to run on
Google Mobile Search pages (like they currently do on Google.com).
We are offering this feature – and any resulting clicks – for
free through November 18, so you can experiment with the rapidly
growing mobile platform while still reaching qualified customers.

Each ad’s eligibility will be determined by its landing page and
only ads with landing pages that can be adapted for viewing on
mobile browsers will be shown.  You can monitor each ad’s
performance via a special performance tracking page within your
account called “Performance Data: Search Ads on Google Mobile
Search.”

Again, you will not be charged for clicks on these ads until
November 19, at which time we will begin charging the usual CPC
prices.  And as always, you may opt-out of this feature at any
time.

We hope you find this new feature helpful and profitable, and we
urge you to learn more about it at our AdWords Help Center:

http://adwords.google.com/support/bin/answer.py?answer=72226

Thank you for advertising with Google AdWords.

Sincerely,

The Google AdWords Team

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Google Intros Search Ads on Google Mobile Search by

14 thoughts on “Google Intros Search Ads on Google Mobile Search”

  1. Hello Michael,

    I came here through the pingback. Do you know how to find out if this is really working, and at least somehow accepted? I believe that this might be a cool feature, but is not relevant at this time. I’d like to know the percentage of clicks coming over the mobile search.

  2. Hi Branchenbuch

    I would explore pay per click blogs as they probably have the info you are looking for.

    If you have an adwords account and a site that is mobile viewable you should be able to test yourself as according to Google:
    You can monitor each ad’s performance via a special performance tracking page within your adwords account called “Performance Data: Search Ads on Google Mobile Search.”

  3. I believe you need a small, special format web site with a dot mobi or similar mobile domain extension…or is a .com or .net ok for using Adwords through the mobile search network? Thanks. GD.

  4. Hi Michael,
    Do you think that this is worth a try at all? I personally never surf on my mobile phone simply because the screen is too small for me. I see the point though – it seems to be the future of internet anyway :)

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