Understanding Google Maps & Yahoo Local Search

September 1, 2007

Local Links of interest

Category: Google Maps (Google Local) – Mike Blumenthal – 12:25 pm

12 Billion Local Business Searches. Do Yellow Pages Still Matter? - a good summary of a report given by TMP at SES on the complexity of customer behavior when using the internet to look for local goods.

Measuring Local Search by Brian Wool. An overview of some of the choices in attempting to measure local search outcomes and results.

1 Comment »

  1. FYI - There is no link for the text “12 Billion Local Business Searches. Do Yellow Pages Still Matter?”

    (I am using Firefox.)

    Comment by Tim Tracey — September 2, 2007 @ 10:09 am

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