The recent spate of mapspam at Google left a lot of questions about the future of local:
â€¢Will spam define local’s future?
â€¢How should Google respond to verified reports of Mapspam?
â€¢Is Google’s abuse reporting mechanism adequate?
â€¢When and what technical changes will Google make to prevent future abuse?
â€¢How can the integrity of maps data be guaranteed?
â€¢How should the growing number of small businesses using search marketers pick the right company and interact with them?
â€¢How effective is maps-based marketing?
â€¢Can Google maps expand to fulfill the legitimate business need expressed in spam?
It is this last question I address at SearchEngineland: What should Google about Mapspam?
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