Comments on: Google pulling back from the Local OneBox? http://blumenthals.com/blog/2007/03/22/google-pulling-back-from-the-local-onebox/ Developing Knowledge about Local Search Wed, 01 Oct 2008 00:12:51 +0000 http://wordpress.org/?v=2.6.2 By: Mike Blumenthal http://blumenthals.com/blog/2007/03/22/google-pulling-back-from-the-local-onebox/#comment-74594 Mike Blumenthal Sat, 25 Aug 2007 11:39:49 +0000 http://blumenthals.com/blog/?p=141#comment-74594 Hi David- Thanks. The issue of providing more GoogleBase results of more granular information also has the affect of seeming more accurate to the searcher. One of the problems with Maps/Local is that since Google etc is attempting to present the listing of actual businesses (rather than a list of mostly relevant webpages) both the searcher and the business listed have a tendency to "be annoyed" when the results do not match on the ground reality. Searchers expect quality web pages in the SERPS and likewise expect "reasonably accurate" listings from GoogleBase. No one expects a GoogleBase listing to be perfect and thus their expecations are more easily met with relevant database results rather than questionable Local OneBox results. I am curious what you mean when you refer to GoogleBase maps? Mike Hi David-

Thanks. The issue of providing more GoogleBase results of more granular information also has the affect of seeming more accurate to the searcher.

One of the problems with Maps/Local is that since Google etc is attempting to present the listing of actual businesses (rather than a list of mostly relevant webpages) both the searcher and the business listed have a tendency to “be annoyed” when the results do not match on the ground reality. Searchers expect quality web pages in the SERPS and likewise expect “reasonably accurate” listings from GoogleBase. No one expects a GoogleBase listing to be perfect and thus their expecations are more easily met with relevant database results rather than questionable Local OneBox results.

I am curious what you mean when you refer to GoogleBase maps?

Mike

]]> By: David Mihm http://blumenthals.com/blog/2007/03/22/google-pulling-back-from-the-local-onebox/#comment-74276 David Mihm Sat, 25 Aug 2007 00:02:04 +0000 http://blumenthals.com/blog/?p=141#comment-74276 Interesting idea about GoogleBase becoming more prominent. Danny definitely alluded to "Google Real Estate" being on the horizon earlier this summer at SMX Seattle. At the very least, it takes up less of the screen, which is nice from an SEO standpoint, but I am wondering if soon enough they will start to display GoogleBase maps instead of Google Local Maps in the same space... Interesting idea about GoogleBase becoming more prominent. Danny definitely alluded to “Google Real Estate” being on the horizon earlier this summer at SMX Seattle. At the very least, it takes up less of the screen, which is nice from an SEO standpoint, but I am wondering if soon enough they will start to display GoogleBase maps instead of Google Local Maps in the same space…

]]> By: Search Engine Land: News About Search Engines & Search Marketing http://blumenthals.com/blog/2007/03/22/google-pulling-back-from-the-local-onebox/#comment-10057 Search Engine Land: News About Search Engines & Search Marketing Thu, 22 Mar 2007 20:22:57 +0000 http://blumenthals.com/blog/?p=141#comment-10057 <strong>SearchCap: The Day In Search, March 22, 2007</strong> Below is what happened in search today, as reported on Search Engine Land and from other places across the web:... SearchCap: The Day In Search, March 22, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:…

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