Directory assistance with voice recognition and category listings has the ability to permeate the mobile user market place in the near term and could impact local search as much as Google’s Local Onebox. This technology requires no change in user behavior or user hardware and it really works without the advent of more advanced products.
Greg Sterling has reported extensively in this area and has a recent report on an upgrade to JinglesÂ 1-800-Free-411.
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Now appearing at Search Engine Lands:Locals Only
by Mike Blumenthal