Greg Sterling’s recent post: Print Yellow Pages: Whatâ€™s the Real Story? is one of the best summaries of the issues and realities of the print Yellow Pages and their positioning vis-a-vis the internet yellow pages and local search.
I have fallen into the “detractor” camp for a number of years but have recognized that my personal point of view does not a trend make. Greg’s conclusion:
“Itâ€™s simply untrue to assert that all is well in print yellow pages land. But itâ€™s also incorrect to call the medium dead……paradoxically, as consumer usage continues to migrate online the bulk of the revenues will remain offline for some time.”Greg Sterling: Print Yellow Pages: Whatâ€™s the Real Story? by Mike Blumenthal