Comments on: Google Upgrades the Local OneBox Results http://blumenthals.com/blog/2007/01/31/google-upgrades-the-local-onebox-results/ Developing Knowledge about Local Search Thu, 09 Feb 2012 08:37:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Understanding Google Maps & Yahoo Local Search » Google Maps Local OneBox reporting across the web | Developing Knowledge about Local Search http://blumenthals.com/blog/2007/01/31/google-upgrades-the-local-onebox-results/comment-page-1/#comment-191790 Understanding Google Maps & Yahoo Local Search » Google Maps Local OneBox reporting across the web | Developing Knowledge about Local Search Tue, 22 Jan 2008 16:25:53 +0000 http://blumenthals.com/blog/?p=96#comment-191790 [...] was just about one year ago that Google last upgraded the Local OneBox. At the time it led to a significant increase in Maps usage. It seems that an [...] [...] was just about one year ago that Google last upgraded the Local OneBox. At the time it led to a significant increase in Maps usage. It seems that an [...]

]]> By: Understanding Google Maps & Yahoo Local Search » Hitwise Data: Mapquest Giveth & Google Maps Taketh | Developing Knowledge about Local Search http://blumenthals.com/blog/2007/01/31/google-upgrades-the-local-onebox-results/comment-page-1/#comment-185606 Understanding Google Maps & Yahoo Local Search » Hitwise Data: Mapquest Giveth & Google Maps Taketh | Developing Knowledge about Local Search Fri, 11 Jan 2008 19:17:10 +0000 http://blumenthals.com/blog/?p=96#comment-185606 [...] Google removed links to other mapping products SearchEngine Land January 16, 2007 2- Google upgraded the onebox with more links to maps January 31, 2007 3- Google roled Maps out to many more countries. Sept. 14, [...] [...] Google removed links to other mapping products SearchEngine Land January 16, 2007 2- Google upgraded the onebox with more links to maps January 31, 2007 3- Google roled Maps out to many more countries. Sept. 14, [...]

]]> By: Understanding Google Maps & Yahoo Local Search » Google Maps gaining market share vs. MapQuest | Developing Knowledge about Local Search http://blumenthals.com/blog/2007/01/31/google-upgrades-the-local-onebox-results/comment-page-1/#comment-184881 Understanding Google Maps & Yahoo Local Search » Google Maps gaining market share vs. MapQuest | Developing Knowledge about Local Search Thu, 10 Jan 2008 12:54:42 +0000 http://blumenthals.com/blog/?p=96#comment-184881 [...] was actually last February when Google expanded the Local OneBox, and they made clear their ability to drive search traffic to Maps. With Universal Search and their [...] [...] was actually last February when Google expanded the Local OneBox, and they made clear their ability to drive search traffic to Maps. With Universal Search and their [...]

]]> By: Web担当者Forum http://blumenthals.com/blog/2007/01/31/google-upgrades-the-local-onebox-results/comment-page-1/#comment-45110 Web担当者Forum Wed, 04 Jul 2007 00:02:23 +0000 http://blumenthals.com/blog/?p=96#comment-45110 <strong>規模の小さな会社にとって、ローカル検索広告は大きなチャンス</strong> [海外特選サイト翻訳] SEOmoz 検索マーケティングのニュース＆テクニック 今日、規模の小さな企業クライアントのためにちょっとしたリサーチをしている際、かなりおもしろい発見に遭遇 規模の小さな会社にとって、ローカル検索広告は大きなチャンス

[海外特選サイト翻訳] SEOmoz
検索マーケティングのニュース＆テクニック

今日、規模の小さな企業クライアントのためにちょっとしたリサーチをしている際、かなりおもしろい発見に遭遇

]]> By: Google Local PPC Ads: Box Out Your “OneBox” Competitors | Power Webblog http://blumenthals.com/blog/2007/01/31/google-upgrades-the-local-onebox-results/comment-page-1/#comment-39974 Google Local PPC Ads: Box Out Your “OneBox” Competitors | Power Webblog Wed, 20 Jun 2007 22:31:16 +0000 http://blumenthals.com/blog/?p=96#comment-39974 [...] Posted by davidmihmI came across a rather interesting discovery while doing some research for one of my small business clients today: it seems to take only one Local advertiser (different from a standard Web Search advertiser) to trigger an entirely new set of PPC results in Google Local. The easiest explanation is probably by example — consider the difference between the following searches: dog sitters walnut creek ca vs. dog sitters san jose ca   When one types in a search term with a geographic qualifier to Google web search (like ‘Dog Sitters Walnut Creek CA’), Local results often appear above the organic listings, as has been documented in recent months by Bill Slawski, Matt McGee, and  Blumenthals. The PPC ads shown on the top and right-hand sides of the pages are your basic run-of-the-mill Adwords text ads.  "Web Search" Results for ‘Dog Sitters Walnut Creek CA’:    For this particular query, Local search (found by clicking on the Maps tab in the Google Utility bar or the bold link that says "Local Business Results for…") looks largely similar.  The same advertisers that were on the OneBox results page show up in the same positions on the Local page.   "Local" Results for ‘Dog Sitters Walnut Creek CA’:   Not too fascinating, I know.  But look what happens when we try a similar search in a larger metro area (San Jose), with a slightly more web-savvy set of small businesses.   "Web Search" Results for ‘Dog Sitters San Jose CA’:   Now look at the Local Results page for the same query–only ONE advertiser!    "Local" Results for ‘Dog Sitters San Jose CA’:     What seems to be happening is this: Google’s Adwords algorithm is set up to show ‘Web Search’ ads on ‘Local’ search results pages by default.  But if there’s even ONE advertiser who has made the effort to create a ‘Local’ ad, ONLY the ‘Local’ advertiser inventory is shown, without filling in the rest of the space with the default ‘Web Search’ ads.  Google Local is obviously in relative infancy, and it’s doubtful that Google will pass up the opportunity to show a hybrid set of ads in the future.  We’ll surely be seeing more and more Local advertisers going forward as well.  But as Local results gain more prominence in OneBox results, and users become more comfortable with them, this far less competitive environment seems like a great opportunity for small business clients who don’t have the budget to spend a ton of money on normal PPC. I would encourage small business marketers to take the time to create ‘Local’ ads in addition to (or even instead of) traditional ‘Web Search’ text ads — not only do you get to upload a cool little custom icon for your business, but there’s a decent chance your site will completely dominate the right-hand side of Local results. Do you like this post? Yes No [...] [...] Posted by davidmihmI came across a rather interesting discovery while doing some research for one of my small business clients today: it seems to take only one Local advertiser (different from a standard Web Search advertiser) to trigger an entirely new set of PPC results in Google Local. The easiest explanation is probably by example — consider the difference between the following searches: dog sitters walnut creek ca vs. dog sitters san jose ca   When one types in a search term with a geographic qualifier to Google web search (like ‘Dog Sitters Walnut Creek CA’), Local results often appear above the organic listings, as has been documented in recent months by Bill Slawski, Matt McGee, and  Blumenthals. The PPC ads shown on the top and right-hand sides of the pages are your basic run-of-the-mill Adwords text ads.  "Web Search" Results for ‘Dog Sitters Walnut Creek CA’:    For this particular query, Local search (found by clicking on the Maps tab in the Google Utility bar or the bold link that says "Local Business Results for…") looks largely similar.  The same advertisers that were on the OneBox results page show up in the same positions on the Local page.   "Local" Results for ‘Dog Sitters Walnut Creek CA’:   Not too fascinating, I know.  But look what happens when we try a similar search in a larger metro area (San Jose), with a slightly more web-savvy set of small businesses.   "Web Search" Results for ‘Dog Sitters San Jose CA’:   Now look at the Local Results page for the same query–only ONE advertiser!    "Local" Results for ‘Dog Sitters San Jose CA’:     What seems to be happening is this: Google’s Adwords algorithm is set up to show ‘Web Search’ ads on ‘Local’ search results pages by default.  But if there’s even ONE advertiser who has made the effort to create a ‘Local’ ad, ONLY the ‘Local’ advertiser inventory is shown, without filling in the rest of the space with the default ‘Web Search’ ads.  Google Local is obviously in relative infancy, and it’s doubtful that Google will pass up the opportunity to show a hybrid set of ads in the future.  We’ll surely be seeing more and more Local advertisers going forward as well.  But as Local results gain more prominence in OneBox results, and users become more comfortable with them, this far less competitive environment seems like a great opportunity for small business clients who don’t have the budget to spend a ton of money on normal PPC. I would encourage small business marketers to take the time to create ‘Local’ ads in addition to (or even instead of) traditional ‘Web Search’ text ads — not only do you get to upload a cool little custom icon for your business, but there’s a decent chance your site will completely dominate the right-hand side of Local results. Do you like this post? Yes No [...]

]]> By: Google Local PPC Ads: Box Out Your “OneBox” Competitors  »Technology News | Venture Capital, Startups, Silicon Valley, Web 2.0 Tech http://blumenthals.com/blog/2007/01/31/google-upgrades-the-local-onebox-results/comment-page-1/#comment-39763 Google Local PPC Ads: Box Out Your “OneBox” Competitors  »Technology News | Venture Capital, Startups, Silicon Valley, Web 2.0 Tech Wed, 20 Jun 2007 01:00:03 +0000 http://blumenthals.com/blog/?p=96#comment-39763 [...] When one types in a search term with a geographic qualifier to Google web search (like ‘Dog Sitters Walnut Creek CA’), Local results often appear above the organic listings, as has been documented in recent months by Bill Slawski, Matt McGee, and  Blumenthals. The PPC ads shown on the top and right-hand sides of the pages are your basic run-of-the-mill Adwords text ads.  [...] [...] When one types in a search term with a geographic qualifier to Google web search (like ‘Dog Sitters Walnut Creek CA’), Local results often appear above the organic listings, as has been documented in recent months by Bill Slawski, Matt McGee, and  Blumenthals. The PPC ads shown on the top and right-hand sides of the pages are your basic run-of-the-mill Adwords text ads.  [...]

]]> By: Understanding Google Maps & Yahoo Local Search » http://blumenthals.com/blog/2007/01/31/google-upgrades-the-local-onebox-results/comment-page-1/#comment-6360 Understanding Google Maps & Yahoo Local Search » Sat, 03 Mar 2007 14:24:10 +0000 http://blumenthals.com/blog/?p=96#comment-6360 [...] This jump in traffic to Google Maps shown on the chart occurred one week after it was reported that Google upgraded the Local Onebox results on the main search results page. My sense is that the internal traffic boost to Maps is a result of the  OneBox  change.  Why there should be a week lag in the effect is not clear. [...] [...] This jump in traffic to Google Maps shown on the chart occurred one week after it was reported that Google upgraded the Local Onebox results on the main search results page. My sense is that the internal traffic boost to Maps is a result of the  OneBox  change.  Why there should be a week lag in the effect is not clear. [...]

]]> By: Understanding Google Maps & Yahoo Local Search » How accurate is Google Maps data? http://blumenthals.com/blog/2007/01/31/google-upgrades-the-local-onebox-results/comment-page-1/#comment-5763 Understanding Google Maps & Yahoo Local Search » How accurate is Google Maps data? Sat, 24 Feb 2007 03:28:17 +0000 http://blumenthals.com/blog/?p=96#comment-5763 [...] There has been a recent upsurge in complaints about the accuracy of data that Google uses in Maps. There were recent (false) reports of hijacking, of very old & outdated listings not being removed and of complete bungling of a medical facility’s listings. The increase in complaints is due in large part to the increased exposure of the data in the Local OneBox and the resulting increase of awareness on the part of business owners. [...] [...] There has been a recent upsurge in complaints about the accuracy of data that Google uses in Maps. There were recent (false) reports of hijacking, of very old & outdated listings not being removed and of complete bungling of a medical facility’s listings. The increase in complaints is due in large part to the increased exposure of the data in the Local OneBox and the resulting increase of awareness on the part of business owners. [...]

]]> By: Location Prominence and Differences in Local OneBox and Google Maps -- SEO by the SEA http://blumenthals.com/blog/2007/01/31/google-upgrades-the-local-onebox-results/comment-page-1/#comment-3785 Location Prominence and Differences in Local OneBox and Google Maps -- SEO by the SEA Thu, 08 Feb 2007 18:59:14 +0000 http://blumenthals.com/blog/?p=96#comment-3785 [...] He asks why local results that show up in Google’s enhanced OneBox results for certain queries are different than searches for the same terms in Google’s Local search. It’s something that I’ve wondered too, and Mike has done some research that shows different results from OneBox to Local Search. [...] [...] He asks why local results that show up in Google’s enhanced OneBox results for certain queries are different than searches for the same terms in Google’s Local search. It’s something that I’ve wondered too, and Mike has done some research that shows different results from OneBox to Local Search. [...]

]]> By: Local Search Is Top Of The Mind | BPWrap http://blumenthals.com/blog/2007/01/31/google-upgrades-the-local-onebox-results/comment-page-1/#comment-3377 Local Search Is Top Of The Mind | BPWrap Tue, 06 Feb 2007 00:05:58 +0000 http://blumenthals.com/blog/?p=96#comment-3377 [...] Everyone is talking Local Search. Indeed Michael Gray has over 20 interviews with SEO experts and they’re all discussing Local Search. Google too seems to have the same fixation and has now put a Local OneBox on all searches that appear to be local, as Mike Blumenthal observed. [...] [...] Everyone is talking Local Search. Indeed Michael Gray has over 20 interviews with SEO experts and they’re all discussing Local Search. Google too seems to have the same fixation and has now put a Local OneBox on all searches that appear to be local, as Mike Blumenthal observed. [...]

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