Comments on: Eyetracking Heatmap: How Searchers View the Google One Box

By: Understanding Google Maps & Yahoo Local Search » Hitwise confirms: Dramatic rise in Google Maps traffic due to Onebox update

Tue, 06 Mar 2007 16:13:55 +0000

[...] I had noted previously that the Local OneBox change had provided between 10 and 12 new entry points into Maps from the prime territory above the fold on the main search results. [...]

By: Earlpearl

Earlpearl — Wed, 10 Jan 2007 16:07:17 +0000

Mike: that is pretty interesting. While I’m not a believer in the activity off of local/maps….I’m a big believer in the benefits it can give you in the rankings for search. That is very impressive.

I’ve been to one marketing sherpa presentation and was impressed.

that eye tracking info is dramatic.

Dave

By: Mike Blumenthal

Mike Blumenthal — Tue, 09 Jan 2007 19:27:32 +0000

Hi Phil

Yes, it looked intriguing but not in MY budget this year.

Mike

By: phil

phil — Tue, 09 Jan 2007 19:11:46 +0000

excellent find, i’ve seen the entire Marketing Sherpa report and there is even better info then this on local/maps and more…I don’t think that I can mention it on here though…its something you buy so they’d be pissed if I talked about it. Keep up the good work, I love reading your blog!