Comments on: The prodigal son of a search engine comes home http://blumenthals.com/blog/2006/12/28/the-prodigal-son-of-a-search-engine-comes-home/ Developing Knowledge about Local Search Tue, 07 Oct 2008 05:49:38 +0000 http://wordpress.org/?v=2.6.2 By: Earlpearl http://blumenthals.com/blog/2006/12/28/the-prodigal-son-of-a-search-engine-comes-home/#comment-376 Earlpearl Thu, 28 Dec 2006 18:36:22 +0000 http://blumenthals.com/blog/?p=66#comment-376 From anecdotal evidence, the map is by far the most powerful additional tool. It's an amazing marketing advantage. I'm aware of 4 anecdotal examples where the map showing for a long tail search is of huge advantage to a business within a competitive environment. In three cases I'm aware of it showing up with a long tail search for a major city. That is an amazing advantage. The map overwhelms the page real estate and is a powerful inducement for searchers to contact the firm. Dave From anecdotal evidence, the map is by far the most powerful additional tool. It’s an amazing marketing advantage. I’m aware of 4 anecdotal examples where the map showing for a long tail search is of huge advantage to a business within a competitive environment. In three cases I’m aware of it showing up with a long tail search for a major city. That is an amazing advantage.

The map overwhelms the page real estate and is a powerful inducement for searchers to contact the firm.

Dave

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