Comments on: Which business classes benefit most from Local Search http://blumenthals.com/blog/2006/11/14/which-businesses-benefit-most-from-local-search/ Developing Knowledge about Local Search Sun, 12 Oct 2008 04:22:18 +0000 http://wordpress.org/?v=2.6.2 By: Understanding Google Maps & Yahoo Local Search » Which On-line Directories provide details to Google Maps - 2008 | Developing Knowledge about Local Search http://blumenthals.com/blog/2006/11/14/which-businesses-benefit-most-from-local-search/#comment-181733 Understanding Google Maps & Yahoo Local Search » Which On-line Directories provide details to Google Maps - 2008 | Developing Knowledge about Local Search Fri, 04 Jan 2008 18:42:20 +0000 http://blumenthals.com/blog/?p=43#comment-181733 [...] directories (see also Bill Slawski’s patent summary). The restaurant industry is one of the industries that clearly benefits from local search. I have analyzed the local listings of the first 16 restaurants listed in the Buffalo, NY market [...] [...] directories (see also Bill Slawski’s patent summary). The restaurant industry is one of the industries that clearly benefits from local search. I have analyzed the local listings of the first 16 restaurants listed in the Buffalo, NY market [...]

]]> By: Earlpearl http://blumenthals.com/blog/2006/11/14/which-businesses-benefit-most-from-local-search/#comment-248 Earlpearl Tue, 19 Dec 2006 15:24:29 +0000 http://blumenthals.com/blog/?p=43#comment-248 Mike: This research rocks. I tried it for towns near me and will look at it more closely with regard to state and city names. My main business doesn't fall into one of the most popular categories. BUT....having owned the business for 20 years and having done a lot of old school marketing in print, radio, tv, flyers, etc. etc. etc. it is interesting to see that some of the ways we did marketing, and some of the things that worked... are among the most popular phrases for searches with a town name. So I'll be adding content that ties the business into some of the popular search categories to try and pick up some extra visability and traffic (and a few conversions). Its a great way to expose a site to expanding content vis a vis their locale. There is a discussion on this on seorefugee.com forums. I hope to get back to you with some hard research results for state/city and town names in my region. Dave Mike:

This research rocks. I tried it for towns near me and will look at it more closely with regard to state and city names.

My main business doesn’t fall into one of the most popular categories. BUT….having owned the business for 20 years and having done a lot of old school marketing in print, radio, tv, flyers, etc. etc. etc. it is interesting to see that some of the ways we did marketing, and some of the things that worked… are among the most popular phrases for searches with a town name.

So I’ll be adding content that ties the business into some of the popular search categories to try and pick up some extra visability and traffic (and a few conversions).

Its a great way to expose a site to expanding content vis a vis their locale.

There is a discussion on this on seorefugee.com forums. I hope to get back to you with some hard research results for state/city and town names in my region.

Dave

]]> By: Small Business should learn to leverage Google Maps and Yahoo Local - Recommended Web Tools http://blumenthals.com/blog/2006/11/14/which-businesses-benefit-most-from-local-search/#comment-161 Small Business should learn to leverage Google Maps and Yahoo Local - Recommended Web Tools Mon, 11 Dec 2006 20:31:42 +0000 http://blumenthals.com/blog/?p=43#comment-161 [...] Which business classes benefit most from Local Search [...] [...] Which business classes benefit most from Local Search [...]

]]> By: Optimize your site for local search engine traffic http://blumenthals.com/blog/2006/11/14/which-businesses-benefit-most-from-local-search/#comment-61 Optimize your site for local search engine traffic Fri, 24 Nov 2006 06:45:16 +0000 http://blumenthals.com/blog/?p=43#comment-61 [...] That being said, from the recent analysis of keyword data by Mike Blumenthal, it is clear that real estate agents, car dealers and lawyers can benefit most from local search. Not only they will be getting more customers, which is natural, they’ll highly profit from being able to sell more of their high cost products and services. [...] [...] That being said, from the recent analysis of keyword data by Mike Blumenthal, it is clear that real estate agents, car dealers and lawyers can benefit most from local search. Not only they will be getting more customers, which is natural, they’ll highly profit from being able to sell more of their high cost products and services. [...]

]]> By: Mike Blumenthal http://blumenthals.com/blog/2006/11/14/which-businesses-benefit-most-from-local-search/#comment-37 Mike Blumenthal Wed, 15 Nov 2006 03:38:28 +0000 http://blumenthals.com/blog/?p=43#comment-37 <p>Bill-<br /> Do you think it might also be a self fulfilling search behavior. I.E. If the public is searching for something and doesn't find it they stop searching? Or when they do find it, they keep searching.</p> <p> Could it also reflect click fraud? I found it odd that people were searching on car dealer types that most people from around here know don't exist in these markets.</p> <p>I also found the choice by Google to present one type of information for the "ambiguous" search and a different type for the "non-ambiguous" search. The decision seems arbitrary but fraught with problems in terms of interface expectations and more importantly serving conflicting masters.</p> <p>Mike </p> Bill-
Do you think it might also be a self fulfilling search behavior. I.E. If the public is searching for something and doesn’t find it they stop searching? Or when they do find it, they keep searching.

Could it also reflect click fraud? I found it odd that people were searching on car dealer types that most people from around here know don’t exist in these markets.

I also found the choice by Google to present one type of information for the “ambiguous” search and a different type for the “non-ambiguous” search. The decision seems arbitrary but fraught with problems in terms of interface expectations and more importantly serving conflicting masters.

Mike

]]> By: Bill Slawski http://blumenthals.com/blog/2006/11/14/which-businesses-benefit-most-from-local-search/#comment-36 Bill Slawski Wed, 15 Nov 2006 00:18:07 +0000 http://blumenthals.com/blog/?p=43#comment-36 Hi Mike, Interesting idea and results. It looks like it's worth replicating on a wider scale. You do have me wondering if local search is biased towards specific industries. There are possibly some biases in overture's tools, too. Still, definitely worth looking at some more. Hi Mike,

Interesting idea and results. It looks like it’s worth replicating on a wider scale. You do have me wondering if local search is biased towards specific industries.

There are possibly some biases in overture’s tools, too.

Still, definitely worth looking at some more.

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