http://blumenthals.com/blog/2006/09/29/12/ Developing Knowledge about Local Search Sun, 12 Oct 2008 04:42:02 +0000 http://wordpress.org/?v=2.6.2 http://blumenthals.com/blog/2006/09/29/12/#comment-23363 Understanding Google Maps & Yahoo Local Search » New Local Onebox leads to truncated business names Fri, 11 May 2007 14:54:36 +0000 http://blumenthals.com/blog/?p=12#comment-23363 [...] I have written previously on the importance of your business title in local ranking relevance and the NaturalSearchBlog has referred to the practice of adding search phrases to your business name as “extreme local search optimization”. [...] [...] I have written previously on the importance of your business title in local ranking relevance and the NaturalSearchBlog has referred to the practice of adding search phrases to your business name as “extreme local search optimization”. [...]

]]> http://blumenthals.com/blog/2006/09/29/12/#comment-4940 Understanding Google Maps & Yahoo Local Search » 10 Likely Elements of Google’s Local Search Algorithm Fri, 16 Feb 2007 14:46:01 +0000 http://blumenthals.com/blog/?p=12#comment-4940 [...] This works like a title tag in organic search [...] [...] This works like a title tag in organic search [...]

]]> http://blumenthals.com/blog/2006/09/29/12/#comment-197 Understanding Google Maps & Yahoo Local » Part 3 - sources for Google Map’s Restaurant Rankings Fri, 15 Dec 2006 15:05:40 +0000 http://blumenthals.com/blog/?p=12#comment-197 [...] Google Map’s ranking algorithm is complicated. This summary reviews Map’s sources and from that one can glean some ideas about what influences ranking. Clearly though the underlying rules rely on different weighting and factors that have yet to be determined (although we can make some good guesses). In fact it is clear that Google Maps and Google Organic weight the data differently. My simplified analysis does not (and can not) establish definitively what these relative weights are. It can however point us to the data sources that Google is using and perhaps allow us to develop models for improving rankings. [...] [...] Google Map’s ranking algorithm is complicated. This summary reviews Map’s sources and from that one can glean some ideas about what influences ranking. Clearly though the underlying rules rely on different weighting and factors that have yet to be determined (although we can make some good guesses). In fact it is clear that Google Maps and Google Organic weight the data differently. My simplified analysis does not (and can not) establish definitively what these relative weights are. It can however point us to the data sources that Google is using and perhaps allow us to develop models for improving rankings. [...]

]]> http://blumenthals.com/blog/2006/09/29/12/#comment-35 Understanding Google Maps & Yahoo Local » Best Practices for Local Success Mon, 13 Nov 2006 00:59:20 +0000 http://blumenthals.com/blog/?p=12#comment-35 [...] –a)include the relevant business categories –b)Enhance the title of the Business to include the key phrase(s) –c)Craft the categories and the description to reinforce the key phrase(s) [...] [...] –a)include the relevant business categories –b)Enhance the title of the Business to include the key phrase(s) –c)Craft the categories and the description to reinforce the key phrase(s) [...]

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